Now booking new client engagements · Structured retainers + media fee model

Our process, step by step.

What happens between you signing the first invoice and us hitting your CAC targets. No mystery boxes, no theater.

— Week 1

Audit (no commitment)

We pull 6 months of data from your ad accounts, talk to your team, and write a 5-page readout: what's working, what's broken, and the highest-leverage moves available right now.

Deliverable: written audit, 30-minute walk-through call, recommendations even if you don't sign.

Free · 5 business days
— Week 2

30/60/90 plan

If we're a fit, we write a 30/60/90 plan tied to your CAC and ROAS targets. We agree on what success looks like before we touch anything. Includes creative roadmap, account restructure plan, and KPI dashboard setup.

Deliverable: written plan, dashboard access, kickoff Slack channel.

Week 2
— Weeks 3–4

Restructure & first launches

Account restructure goes live. First creative briefs out to creators or our in-house team. Pixel and tracking audited. Post-purchase survey deployed if not already in place.

Deliverable: clean account architecture, first cohort of test creative live, weekly reporting cadence locked.

Weeks 3–4
— Weeks 5–8

Test & learn

Structured creative testing with stat-sig gates. Scaling cadence on what's working, killing what isn't. Bi-weekly strategy calls to align on direction.

Deliverable: 4–8 tested creative cohorts, first ROAS lift typically visible by week 6.

Weeks 5–8
— Weeks 9–12

Scale

Double down on winners. Layer in second platform if relevant (TikTok if Meta is dialed, Google Shopping if appropriate). First quarterly business review at week 12.

Deliverable: scaled spend at target ROAS, QBR with full leadership.

Weeks 9–12
— Ongoing

Iterate

Weekly Loom updates, creative cadence locked, monthly reporting deck, quarterly business reviews. We never stop testing, but we stop changing things just to look busy.

Deliverable: sustained performance + ongoing creative pipeline.

Month 4 +

Ready to start with an audit?

The audit is free, takes 5 business days, and you keep the recommendations whether or not we work together.

Request the audit